Customers can be very loyal to businesses they've been patronizing for a long time. This loyalty is great if they are your customers and not your competitor's. Because it requires more marketing efforts to get people to change their habits, it's essential to target consumers who are not yet anyone's customers—otherwise known as recent movers.

Marketing to new movers is designed to target people who have recently moved; people who have yet to become customers of the businesses in their new town.

According to data from the U.S. Census Bureau, 8.4% of Americans (or roughly 27 million people), moved from state to state in 2021. Even short-distance movers are looking for convenience. They want to avoid running back and forth to their old stomping grounds. To stand out from the competition, you need to make sure these potential new customers are familiar with your business name as soon as possible, optimally within the first three months.

The good news is Welcome Home Batavia & North Aurora is reaching out to new movers within the first three months.  Giving them an offer to your business increases the likelihood they will patronize it. Following up with a second offer, either by e-mail or mail, will increase the chances they will choose your business.

Social media, once considered something people did for fun, is now being embraced as an important marketing tool. According to a recent report from the Pew Research Center, 70% of Americans use social media, especially Facebook and Instagram, to connect with each other, get their news and share information. If these users get an offer in the welcome packet, then see your business name on social media or their search engine, they are more likely to recognize your business and try it out. To that end, be sure to make Welcome Home aware of any information you want shared on Facebook.

By focusing your marketing on recent movers and using Welcome Home, follow-ups, and social media, you can build lasting relationships.

Wishing you a healthy, happy, and successful 2025.

—Jenny Zack (The “Welcome Lady”)

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